18
Nov 2016

Tony Bellatto and Craig Rossi founded La Barba Boutique Cigars in 2010 after many different ideas, cigars and a few too many bourbons.  They wanted to present a product to the marketplace that was not only fun but also focused on the craft of blending and making of something that we are both very passionate about… cigars. 

After tossing around a lot of ideas, they decided to name the brand La Barba, which is Spanish for “the beard”. They agreed that they needed something that expressed them, as well as everyone around them. Individuality and the concept of expressing yourself is something that they strongly believe in. And they hope you see that in their cigars.

La Barba embodies the idea of the individual, focusing on the idea that everyone is different, their palates included. They will offer a dynamic array of small batch, limited edition products as well as a core group of static products. Focusing solely on quality and small production.

La Barba keeps the nostalgic, vintage feel and utilizes social media and viral advertising as well as personal interaction as marketing tools.

They believe in the artisanship of the craft of premium cigars and the culture and brotherhood it represents. Their passion is what drives them to succeed and they will operate this company on the basis of slow, steady profitable growth. They want to present a unique and unprecedented product as a lifestyle brand. They will focus on being approachable, comfortable, and fun. Family, friends, food, wine, beer and cigars are what they love.

Click here to get a 20% market launch discount!

Offer is valid until 25th of November 2016! Just enter the code LAB at the check out of the onlineshop.

by Marcel Knobel

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